Who we are
About Basketball Magic
Basketball Magic Australia is the exclusive operator of the NBA Basketball School in Australia and a leading provider of international youth basketball tours for young athletes.
We deliver world-class experiences that combine elite coaching, cultural immersion and competitive play — designed to develop confident, well-rounded players on and off the court.
Our tours are run in partnership with SportsLink Travel, Australia’s premium sports travel agency, and official partner of Basketball Australia. Together, we’ll manage every detail of each tour with precision and care. From logistics to leadership, we provide a complete and trusted experience for players, families, clubs and schools alike.
Our Leadership, On and Off the Court
Meet the Team behind Basketball Magic Australia
Ben O'Neill
Executive Chairman & Founder
Ben is the chairman and founder of Basketball Magic and NBA Basketball School Australia. A former NCAA Division 1 athlete, master coach, and international scout for the Dallas Mavericks, he has worked with the Australian Boomers and Sydney Kings. Renowned for his grassroots impact, Ben is deeply connected across the global basketball landscape.
Bret Mactavish
Chief Executive Officer
Bret brings extensive experience from the NBA, WNBA, and FIBA, and leads all Basketball Magic Australia’s programmes. He is passionate about providing world-class Basketball experiences to the next generation of players.
Carlos Barroca
Executive Advisor
Carlos is a veteran basketball executive with over 40 years of experience in Europe, Asia, Africa and Oceania. A former Portuguese national team coach and long-time Basketball Without Borders contributor, he led NBA operations in India and across Asia, launching the Jr. NBA program that engaged more than 40 million young people.
Gianmarco Sapio
Technical Director
Gianmarco Sapio is a decorated international coach, Chinese Basketball Association Youth Coach of the Year, two-time U15 CBA champion, and has led elite youth programs in Asia. Before joining NBA Basketball School Australia, he served as Technical Director at top Chinese academies.
Luke Kendall
Victoria Director
Luke is a former NBL champ, Boomer & NCAA DII champ with global coaching experience, including NBL roles, NBA Summer League, and current U17 Aus & NBL1 coach.
Bruno Irigoyen
Assistant Technical Director
With nearly 10 years of professional basketball under his belt, Bruno is passionate about helping young players transition from juniors to professionals, improving their individual skills, fitness level and game awareness.
Carly Duffy
Marketing Executive
As a graduate from the University of Colorado Boulder, Carly’s marketing skillset has been instrumental in developing and executing successful campaigns for various programs and events.
Darcy Emery
Operations Manager
Uniquely qualified to handle any situation both on and off the court, Darcy is dedicated to providing premium and friendly services to our clients.
Hin Wah Li
Head of Customer Service
Dr Hin Wah Li brings global experience in client engagement, communication and youth development across sectors.
Our Travel Agent Partner
About SPORTSLINK TRAVEL
With years of experience coordinating elite team travel, SportsLink Travel ensures every detail, from flights and accommodation to ground transport and group logistics, runs safely and smoothly, giving players, parents and coaches peace of mind. At the same time, we take care of the basketball journey.
Help Shape the Next Generation of Athletes

